The Idea:

Tyson approached the agency with a request to create key visuals for their back to school campaign that nodded to the return of school without explicitly saying “Back to School”. The team divided into 3 different directions, one of which was a more illustrative approach.

The Process:

Grabbing swipe of back-to-school campaigns, in-store set-up and general school imagery. Once I had the visual direction, I began sketching several thumbnails of potential key visuals.

My Role:

Typographic illustration integrated with products to create a key visual.

*This direction was not selected, but client kept as a secondary option.