The Idea:

A campaign focusing on Texas and having the design celebrate the unwavering allegiance Bud Light has to Texans. Focusing on tradition and celebration of hard work and Texan pride. Creating a can activation series of based on the top cities of the state to showcasing their characteristics, pop culture, and lifestyle will incorporate the design and strategy.

The Process:

This case study was composed of 3 retail executions and I led the Texas city-focused. Researching each city and identifying the best qualities that could be illustrated and potential merch the designs could be on.

My Role:

Logo creation and implementation key visuals and products, presentation design, and illustration curation.