The Idea:

Their brand is small and simple, but it intent and impact with customers are personal and meaningful. The logo is a sloth and acts as a mascot to the brand. Bean & Bean sells coffee and their mascot is an animal known to be slow paced, which is the opposite of what consumers want from their coffee. Redesigning their logo and brand identity will help better connect to the core of their business.

The Process:

Several sketches to help ideate what their new logo could look like and then fleshing it out with color or style. Once the logo is ready, integrate it with products and business cards.

My Role:

As a design student, I take this small brand and find redesign their logo and find product mockup images to incorporate the newly designed look and feel.