The Idea:

Connecting with DIY drivers over shared passions provides them confidence in Shell’s premium product and keeps them reaching for it at shelf. As the globe turns its eyes to North America for the single biggest sporting event in the world, Shell brands are positioning Quaker State, Pennzoil and Rotella as the way our road warriors to join the excitement of the sport they love in a way that’s right for their life.

The Process:

Taking this idea, the creative team and myself develop commercialization activation, a connection and engagement opportunity with current and potential audience, and overall look and feel.

My Role:

Logo creation and implementation in certain scenarios, lifestyle photography curation, and slide design.