The Idea:

By scanning an exclusive QR, shoppers can ask AI Emmitt Smith for their Football Fantasy. Using key words and speech recognition, only Texas gets this exclusive experience. Unique generated codes provide access once, so make it a good one.

The Process:

Our creative team was instrumental in developing this concept, creating comps to bring to life the experience. Once the idea was approved, the Bud Light team fleshed it out using some of our assets and fully implemented the idea.

My Role:

I developed image compositions for in-store displays and helped establish the visual identity for campaign.