The Idea:

Be more than the host; curate an occasion and experience. Make more than a dish for the gathering; present a flavor of who you are. Do more than get together with friends; share (and show off) memories. Del Monte allows the Zillennial to make more than just a dish, and make it an entire moment for the season.

The Process:

I expanded on an existing concept, developing it into a fully realized vision to demonstrate how it would appear in-market.

My Role:

I developed creative image compositions for in-store displays, contributed to the illustrative element in the logo, and helped establish the visual identity for a seasonal holiday campaign.