As a team, we’re always looking for bold, brand-aligned ideas to help our clients stand out. This concept for Shell was one of those big-picture moments—a sponsorship of a road trip to the World Cup. We built out the experience with a companion app, local street events, and bar partnerships to bring fans together along the journey. The idea was designed to connect Shell with the passion of the game and the spirit of the open road, creating meaningful brand moments from the drive to the destination.