This was a self-initiated design project where I challenged myself to reimagine the branding for Bean & Bean, a small coffee brand with a simple, personal feel. Their original logo features a sloth—an endearing but unexpected mascot for a coffee company, given the animal’s famously slow pace. While the sloth adds a charming, personal touch, I saw an opportunity to explore a brand identity that more closely aligns with the energy and ritual of coffee. My goal was to maintain the warmth of the original brand while introducing a visual direction that better connects with the product’s purpose.