As my first project at Shoptology, I was brought on as Lead Art Director to spearhead the redesign of the company’s website following a full rebrand. With a new logo and visual identity in place, I focused on translating that refreshed look and feel into a modern, intuitive digital experience. I led the site architecture and user flow, identifying key pages and ensuring seamless navigation. Partnering closely with a copywriter, we crafted a voice and layout that aligned with the brand’s new direction. Once the design was approved by the leadership team, a developer brought it to life.