Each year, 7-Eleven hosts a large-scale event, bringing together thousands of attendees to connect, learn, and preview upcoming innovations. My team and I were responsible for designing the event experience—from digital screens and branded visuals to immersive physical structures that simulated 7-Eleven store environments. Our goal was to create a cohesive and engaging space that reflected the brand's vision for the future while encouraging connection and exploration. Together with the 7-Eleven team, we produced a successful experience.